Late in the summer of 2003, Nancy Laboz followed a dream and opened the doors to Parcel in downtown Montclair, New Jersey. The original idea for the business came from the word Parcel's dictionary definition: a package; a collection of things. It seemed a fitting name for the one-of-a-kind shop that would house unique papers, packaging and unusual vintage collections. With a previous career ranging from Visual Display Stylist to PR Director to Accessories and Fashion Editor, Nancy had no trouble filling and creatively merchandising the space. A loyal following quickly developed, interested to see what new surprises were in store.
As Parcel's supportive clientele expanded, so did its services. There became a demand for the custom design of invitations, business logos, the preparation of party decorations and favor gifts. Holiday seasons generated yet another level of personalized services, including family holiday mailings, decorating ideas and our popular gift wrapping services. As a result of wonderful national press support, parcel has welcomed customers traveling up to 5-hours each way just to shop its unique presentation of wares. Over the past 10 years, Parcel has become a destination for all-things curious and unexpected.
The popularity of Parcel's handmade vintage-inspired decor has resulted in the development of a wholesale product line, designed and produced in-house. Within a few short months, this new line of products have been distributed in over a dozen shops across the country and in Europe.